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Marketing essay help online: Qantas airlines strategies. Australia’s largest airline, Qantas, connects to almost 1000 destinations across the world with its 30 airline partners. Since its inception in Queensland in 1920, Qantas has grown to become the leading brand in global aviation industry. It has some leading brands operating in regional, domestic and international passenger and freight category along with in-flight catering and expectancy travel operations viz., Qantas, Jet star, Qantas Frequent flyer, Qantas freight, Qantas Link, Q- Catering, Qantas Holidays, Qantas Defense Services and Express Ground Handling. Health Drink? Qantas is suitably regarded as an “employer of expectancy theories choice” with its 35,000 people workforce from 90 nationalities speaking 55 languages (Qantas, 2012). History of Qantas Airlines dates back to 16 November 1920 when Lt Wilmot Hudson Fysh DFC and Lt and Paul McGinness DFC registered Q ueensland a nd N orthern T erritory A erial S ervices (QANTAS) Limited in Brisbane. The company started with joy rides and air taxi flights and graduated to a mail and passenger service in 1922. The airline saw a rapid development after WWII and soon occupied international .destinations starting with the “kangaroo routes” of Sydney and London. In 1959, Qantas included first Boeing 707 in its fleet. The Airlines name was changed to Qantas Airways Ltd in 1967 and Allegory by Shirley Essay took over Australian Airlines in 1992. Qantas Vision – Qantas vision is to expectancy, create best premium and low fare airlines in Qantas and Jetstar (Qantas, 2012). The key contributors in achieving this long term vision is commitment to safety practices, effective fleet flying on an optimal route network, customer service excellence, operational efficiency and between primary and secondary sources building strong brands viz. Qantas and Jetstar in the respective segments. Qantas is committed to high standards of ethics and expectancy integrity and adhering to all laws and regulation compliant practices. Qantas Mission- Qantas aspires to be one of the Australia’s great businesses and among the leading airline groups while delivering sustainable growth to martin style, the shareholders (Qantas, 2012). The organization has always prioritized safety along with right mix of brands for theories, the right mix of customers. Extra ordinary customer service, loyalty programs ensuring customer engagement along with efficient sales and distribution have been the strong foundations of Lottery, by Shirley Jackson a long term success of the airline. Disciplined capital management has been a principle at the company. Analyzing Qantas Airlines Environment. Internal and external environment of an organization is fundamental is shaping its future and maintaining a competitive advantage in theories a dynamic market. Feminist Researchers? This section elaborates the significant elements in internal and external environment of Qantas Airlines thereby understanding the factors responsible for its successes and challenges. Qantas Airlines has three main heads viz, commercial, customer & marketing and expectancy operations. Commercial group has mainline sales and difference and secondary distribution along with Qantaslink, Qantas freight and allied enterprises. Customer and marketing department takes care of product and services, marketing, cabin crew and in-flight services. Engineering, flight control and planning and control fall under the operations arm. Finance, people, IT, legal, risk and assurance, government and corporate affairs and shared services are some of the corporate groups which form a sound and reliable pillars for the Group. Theories? These departments formulate a value chain for Qantas that translates into sustained profits and increased customer loyalty. The value chain needs constant review and customization according to the changes in the external environment. Certain highlights in the internal environment of Qantas are listed below:- Qantas decided to king leadership style, ground its fleet globally on 29 October 2011, following a disagreement with the employee unions over the provisions of Fair Work Act. With over 70,000 passengers affected due to cancellation of expectancy theories 600 flights, the decision cost the airlines a loss of approx. $15 million per week (Qantas Corporate Communication, 29 Oct 2011). Working towards its commitment of health drink prioritizing safety, Qantas introduced a Qantas Management System (QMS) which covered all aspects of theories safety, security and health. At Qantas, employees are expected to demonstrate a commitment towards safety by their actions and risk management. Considered to be the best practice model in the industry, QMS gives the organization a foray into Allegory by Shirley the aspired safety parameters at theories the Qantas group (Qantas Annual Review, 2010). To confront the challenges of the researchers, industry in 2002-2004, Qantas introduced a sustainable future program which was aimed at reducing costs and provide operational efficiencies. The organization delivered $512 in efficiency initiatives in 2003-04 (Qantas AGM, 21 Oct 2004). In 2009, Qantas Freight Enterprises introduced Adaptalift Hyster’s ForkTrack management system with an expectancy aim to improve all aspects of fleet management, reducing avoidable damage and increase operational efficiency (Adaptalift, 22 Mar 2012). Aviation industry, like all other industries, is affected by certain non-controllable factors that influence the operation and performance of an organization. Market economy, government regulations, customer demands, suppliers and intermediaries, competitors etc are some of the elements of external environment that largely govern the goals and achievements in the industry. Qantas has a specialist unit of risk, threat and resilience that continuously tracks the business and global environment and difference primary and secondary prepares the group for any external crisis. The risk and resilience dept also gauges any potential threats and alleviates them by contingency planning involving government and industry partners. External environment of Qantas Airways in the current market scenario is summarized below:- Highly volatile global financial markets and record high AUD. Economic slowdown in US and expectancy theories UK markets. Strong competition in the global aviation industry from the low cost and researchers government subsidized airlines. Natural disasters and terrorism resulting in operational disruptions. Expectancy Theories? Customers demands vis a vis the cost of travel. Growth potential in the Asian market. Qantas – Competitive advantage. Qantas operates in a highly dynamic global and domestic market. Since most of these factors are beyond the organization’s control, it needs to fortify its internal resources to king, overcome the unforeseen circumstances. Tangible and theories intangible resources of an trades organization play an important role in the structural soundness and operational efficiency. Expectancy? All physical resources such as plant, machinery and resources are the tangible resources while people, knowledge and technology are considered to be the intangible resources.The assessment of resources and capabilities of the organization highlight its competitive advantages and also underline the problem areas. Human resources- Qantas is researchers known for its employee-friendly policies. The management acknowledges the importance of people in a service industry that demands excellent customer services at expectancy all times. The company believes in recruiting the right people for the job and training the lucas coat, workforce for a personal and professional development of the workforce. Superior infrastructure and sustainable infrastructure – Qantas considers superior infrastructure fundamental for operational excellence. With best-in-class aircrafts and theories maintenance and difference and secondary engineering capabilities, Qanats has consistently over achieved the quality benchmarks on expectancy theories all parameters. Qantas and Jetstar brands- The organization has two complementary brands which enables it to changing market situations. Both the brands have created a niche in their respective markets and continue to add value to the existing brand image. The organization uses marketing and promotion aptly to leverage on the brand values Qantas and Jetstar. Social responsibility- Qantas is actively associated with socially productive ventures and community services. Qantas foundation is one such charitable trust that in involved in the areas of community, health, education, and environment. PESTEL Analysis of Qantas. Pestel analyses provides a framework for identifying the various environmental forces that influence the organization. In this section, Pestel model is used to correlate the political, economic, social, technological, environmental and legal factors that influence Qantas and pose potential threats and opportunities for the organization. Political environment- The global aviation industry is feminist highly prone to changes in the political environment as it directly affects the travel habits of the customers. Unstable political environment in expectancy theories a country will affect its trade relations with other countries and will, in turn, negatively affect the number of passengers travelling to and from that country. Government subsidies on fuel and stringent standards on emissions are some of the factors influencing the revenues of airlines in the current markets. A stable political environment encourages alliances with local partners which is extremely important in aviation industry. In the frank, current market scenario, Asia is considered a very fast growing market and Qantas needs to find profitable avenues to use this market to expectancy, its advantage. · Economic environment- World economy has become extremely volatile in martin luther style the last few years. Economy has large influence on tourism and travel sector along with business and expectancy trades. Developing resilience to financial cycles and identifying investment opportunities is a major challenge for Qantas. Qantas has been paying dearly for the escalating fuel prices and frank chinchilla the 18% hike in expectancy theories fuel prices since last year has cost the company has been a large contributor in the $450 million losses of and secondary sources Qantas International (Qantas, 23 August 2012). Constant monitoring of loss making routes, fleet renewal to avoid long term losses and profitable alliances are the strategies used by Qantas to mitigate the expectancy, influence of adverse economic environments. King Style? Qfuture transformation program launched in 2009 is ensuring that the company is well equipped by optimizing engineering supply chains and aircraft utilization and scheduling. · Social environment- Qantas group operates in more than 46 countries flying almost 45 million passengers annually. This is a major challenge for the organization in terms of expectancy varied social and cultural preferences of the customers. Customized customer service along with high levels of employee engagement is feminist researchers essential to expectancy, ensure brand loyalty in an industry strewn with lucrative alternatives. · Technological environment- State of the art innovative technology is imperative in aviation industry. Allegory In The By Shirley Essay? Qantas has always been associated with pioneering innovative technology in its operations, aircrafts and services. Investments in technology for better customer experience such as advanced check-in, superior lounges and aircrafts, improved safety and better logistics are a part of long term strategic planning at Qantas. Escalating fuel prices and the need to cut down on carbon emissions also call for effective technology in aircrafts. · Environmental factors- The aviation industry has always been criticized for its environmentally damaging consequences. The growth of the industry in last couple of decades has raised some serious concerns about the theories, effects of carbon emissions by the aircrafts, noise pollutions and large infrastructures on the ecosystem. Qantas’s long term strategies involve measuring and reporting its environment footprint and reduce the environmental impact of its business. For example-the begreen program of Qantas aims at identifying and managing risks and impacts of its business practices along with compliance with relevant laws and regulations. · Legal environment- The high importance of trades act 1968 safety in aviation makes the legal environment very stringent for expectancy theories, the players. Different countries have different legal norms for researchers, the aviation and the penalties are usually high. Qantas has shown commitment towards law adhering practices in all its business operations. It makes it mandatory for its employees at all levels to theories, adhere Australian or local laws and luther style regulations. Based on theories the analysis of its internal and external environments, the opportunities and frank lucas coat threats for Qantas Airways can be summarized as follows:- Cashing on brand Value and customer loyalty. Vast potential in theories emerging markets in Asia, Middle East. Latest alliances such as the one world alliance and code-share flight with Emirates. Feminist? Liberal bilateral agreements. Access to a vast untapped market by way of alliances and partnerships. Price advantage in low cost segment. Escalating fuel prices affecting the revenues. Increasing operational, procurement and up gradation costs. Competition to Jetstar by competitive low cost airlines in domestic (Virgin Blue) and global market (Singapore Airlines and Air New Zealand). Volatile industrial relations and expectancy workforce issues. Economic instability and and Satire Lottery, by Shirley Jackson Essay currency fluctuations. Theories? Threat of natural calamities and anti-social elements. Qantas group announced a profit before tax of A$95 million in difference between primary and secondary the year ending 30 June 2012. Except for Qantas International, all other groups showed consistent growth. The following three major incidents for last year had affected the revenues of the group (Qantas, 23 Aug 2012): 1. Fuel bill increased of $4.3 billion, 18% higher than the preceding year. 2. Industrial dispute resulting in theories grounding the fleet cost the company $194 million. 3. Costs of $398 million incurred in transformation of Qantas International and addressing its legacy cost base. Despite the underperformance of Qantas International, natural disasters and operational disruptions, the group showed a strong outcome in a complex and lucas challenging environment. Qantas deploys many strategies in its various departments viz, finance, marketing, employee relations and sales and distribution to respond to the changes in internal and external environments. Theories? Some of the important strategies along with some recommendations are discussed below: Growth of emerging markets in and Satire in The Lottery, by Shirley Jackson Essay Asia pacific – Boeing has forecasted an theories increase of 6.7% in air traffic in Asia Pacific region in the next 20 years with India and China being the fastest growing aviation markets (BBC News, 13 Feb 2012). With a foresight to tap the potential of the coat, growing market, Qantas has entered into strategic partnerships in the region. Qantas has made an alliance with Dubai’s Emirates with an aim to cut costs on international routes. Dubai will replace Singapore as the Qantas hub for its European flights (CNBC, 5 Sept 2012). Qantas also plans to use the expectancy theories, new oneworld alliance with the Sri Lankan airlines to capture the Indian subcontinent (John Walton, 13 Jun 2012). Recommendations- Qantas’s needs a more aggressive and trades description customized approach to capture Asian market. The market known for its socio-cultural diversity needs a tailor made airline experience. This may seem daunting to the new entrants but the pay off in terms of revenues is promising. Workforce management- Airline industry is expectancy theories largely dependent on its people at all levels. Qantas takes pride in training and development of its employees. However, it has had some sour experiences with regards to its employees. In a latest strategic move, the airline has decided to slash 2800 jobs from its maintenance and catering departments with an aim to cut costs by $300 million (Andrew Heasley, 9 Aug 2012). Recommendations- Qantas employs people from diverse cultures in its workforce and trains them to adapt to the Qantas culture. However, a more localized approach in the front line work culture is the need of the hour. Customer service is reaching new heights in the contemporary markets and Qantas needs more efforts towards customer engagement. Transforming Qantas International- In the recent years, Qantas International’s financial and operational performance is unsustainable in spite of significant capital infusion. And Satire Lottery, By Shirley? Transforming Qantas International into a profit making business is the utmost priority for expectancy, the group. Recommendations- There are certain shortcomings in the business structurally which need to be overcome using the competitive advantages. Capital and researchers technology influx along with cost optimization at maximum levels is needed to revive the business and convert it to a flagship brand of the group. Qantas has been in the business for 90 years and has been acclaimed for its successes and milestones. However, the rules of the businesses are being rewritten by the extreme changes in contemporary market environment. While Qantas can boast of its legacy in the business, it certainly needs well-structured mechanism to expectancy theories, confront the challenges in the current scenario. The growth of the Qantas group, despite certain drawbacks, looks very promising and the organization seems to be on the correct path of being market leader in the international aviation industry. Receive assured help from our talented and expert writers! Did you buy assignment and trades act 1968 assignment writing services from expectancy, our experts in a very affordable price.

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Vroom expectancy motivation theory | Employee motivation theories

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Vroom expectancy motivation theory | Employee motivation theories

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The remainder of this essay writing tutorial is theories, based on a short sample 'divorce essay' (about 1,000 words). To complete all of the associated tasks, it is easiest if you have the sample essay in health, front of you. A major change that has occurred in the Western family is an increased incidence in divorce. Whereas in the past, divorce was a relatively rare occurrence, in recent times it has become quite commonplace. This change is borne out clearly in census figures. Expectancy Theories! For example thirty years ago in Australia, only one marriage in ten ended in divorce; nowadays the martin king leadership style figure is expectancy, more than one in three (Australian Bureau of Statistics, 1996: p.45). A consequence of this change has been a substantial increase in the number of and secondary, single parent families and the attendant problems that this brings (Kilmartin, 1997). An important issue for sociologists, and indeed for all of society, is expectancy theories, why these changes in in The Lottery,, marital patterns have occurred. In this essay I will seek to critically examine a number of sociological explanations for the 'divorce phenomenon' and also consider the expectancy social policy implications that each explanation carries with it. It will be argued that the best explanations are to difference and secondary be found within a broad socio-economic framework. One type of explanation for rising divorce has focused on changes in expectancy theories, laws relating to marriage. For example, Bilton, Bonnett and Jones (1987) argue that increased rates of divorce do not necessarily indicate that families are now more unstable. It is possible, they claim, that there has always been a degree of marital instability. They suggest that changes in the law have been significant, because they have provided unhappily married couples with 'access to Allegory and Satire in The Jackson Essay a legal solution to pre-existent marital problems' (p.301). Bilton et al. therefore believe that changes in divorce rates can be best explained in expectancy, terms of changes in the legal system. The problem with this type of explanation however, is that it does not consider why these laws have changed in the first place. It could be argued that reforms to family law, as well as the increased rate of divorce that has accompanied them, are the product of more fundamental changes in society. Another type of explanation is frank lucas coat, one that focuses precisely on these broad societal changes. For example, Nicky Hart (cited in Haralambos, 1995) argues that increases in divorce and marital breakdown are the result of economic changes that have affected the family. One example of these changes is the raised material aspirations of families, which Hart suggests has put pressure on theories both spouses to become wage earners. Women as a result have been forced to become both homemakers and economic providers. According to Hart, the contradiction of these two roles has lead to conflict and this is the frank lucas chinchilla coat main cause of marital breakdown. It would appear that Hart's explanation cannot account for all cases of divorce - for example, marital breakdown is liable to occur in families where only the expectancy husband is working. Nevertheless, her approach, which is to relate changes in family relations to broader social forces, would seem to be more probing than one that looks only at legislative change. The two explanations described above have very different implications for social policy, especially in relation to how the problem of increasing marital instability might be dealt with. Bilton et al. (1995) offer a legal explanation and Allegory in The by Shirley Essay hence would see the solutions also being determined in this domain. If rises in divorce are thought to be the expectancy consequence of liberal divorce laws, the obvious way to stem this rise is to make them less obtainable. This approach, one imagines, would lead to a reduction in divorce statistics; however, it cannot really be held up as a genuine solution to the problems of marital stress and breakdown in society. Indeed it would seem to be a solution directed more at symptoms than addressing fundamental causes. Furthermore, the experience of social workers, working in the area of feminist, family welfare suggests that restricting a couple's access to divorce would in some cases serve only to theories exacerbate existing marital problems (Johnson, 1981). In those cases where violence is involved, the luther leadership consequences could be tragic. Expectancy! Apart from all this, returning to more restrictive divorce laws seems to be a solution little favoured by Australians. (Harrison, 1990). Hart (cited in Haralambos, 1995), writing from a Marxist-feminist position, traces marital conflict to changes in the capitalist economic system and their resultant effect on the roles of men and women. It is difficult to know however, how such an analysis might be translated into practical social policies. This is because the Hart program would appear to difference primary require in the first place a radical restructuring of the economic system. Expectancy Theories! Whilst this may be desirable for some, it is not achievable in the present political climate. Hart is right however, to suggest that much marital conflict can be linked in some way to the economic circumstances of families. This is borne out in many statistical surveys which show consistently that rates of divorce are higher among socially disadvantaged families (McDonald, 1993). This situation suggests then that social policies need to be geared to providing support and security for these types of families. It is little cause for optimism however, that in recent years governments of all persuasions have shown an martin luther style increasing reluctance to fund social welfare programs of this kind. It is difficult to offer a comprehensive explanation for the growing trend of marital breakdown; and expectancy it is drink, even more difficult to find solutions that might ameliorate the problems created by expectancy it. Clearly though, as I have argued in this essay, the most useful answers are to drink be found not within a narrow legal framework, but within a broader socio-economic one. Finally, it is worth pointing out that, whilst we may appear to be living in a time of increased family instability, research suggests that historically, instability may have been the norm rather than the exception. As Bell and Zajdow (1997) point out, in the past, single parent and expectancy theories step families were more common than is assumed - although the disruptive influence then was not divorce, but the premature death of one or both parents. This situation suggests that in studying the modern family, one needs to employ a historical perspective, including the primary sources possibility of expectancy, looking to the past in searching for ways of and Satire in The by Shirley Jackson, dealing with problems in the present. Australian Bureau of Statistics (1996). Divorces, Australia . Canberra: Australian Government Printing Service. Bell, R. and G. Zajdow (1997) Family and household. In R. Jureidini, S. Kenny and M. Poole (eds). Sociology: Australian Connections . Theories! St Leonards. NSW: Allen and Unwin. Bilton, T., K. In The Lottery, By Shirley Jackson Essay! Bonnett and expectancy theories P. Between And Secondary! Jones (1987). Introductory Sociology , 2nd edition. London: MacMillan. Haralambos, M. (1995). Sociology: Themes and Perspectives , 3rd edition. London: Bell and Hyman. Harrison, M. (1995). Grounds for divorce. Family Matters . No 42 pp 34-35. Johnson, V. (1981). The Last Resort: A Women's Refuge . Ringwood: Penguin. Kilmartin, C. (1997). Children divorce and one-parent families. Family Matters . No. 48. ( Available On-line ) McDonald, P. Expectancy! (1993). Family Trends and Structure in Australia . Australian Family Briefings No 3. Melbourne: Australian Institute of Family Studies. Problems? Questions? Comments? Please provide us feedback.